Silverburn

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Client: Tennent’s

Discipline: Augmented Reality / Facial Recognition / Conceptual

Photography: Galactic Experience

Video: Galactic Experience

Hardware: INDE

Actor: James Rottger

One of Scotland’s largest shopping destinations, Silverburn wanted to run an event to entertain younger shoppers during the October school holidays.

What better to do in the month of Halloween than go on a virtual ghost hunt!

Using eye-catching props, we created a mock graveyard in the middle of the shopping centre, and if they dared enter the graveyard, shoppers would go on a virtual ghost hunt round a haunted house.

To create this experiential event, we created a bespoke 360 film and paired it up with state-of-the-art virtual headsets.

Running for only four hours a day for a week, the event was enjoyed by over 600 shoppers of all ages! Pretty spooktacular!