Client: Tennent’s

Discipline: Augmented Reality / Facial Recognition / Conceptual

Photography: Galactic Experience

Video: Galactic Experience

Hardware: INDE

Actor: James Rottger

Scotland’s favourite lager was launching an all-new interactive visitor centre.

But this wasn’t going to be a stuffy museum of ancient alcohol artefacts, this had to be fun, interactive and unforgettable. So, we decided to bring the lager’s founder, Hugh Tennent, back from the dead!

By combining state-of-the-art augmented reality with the kind of mirror you expect in just about any pub worth its salt, we worked with AR tech specialists INDE to create a special kind of spirit at Tennent’s brewery.

Step up to the mirror, and Hugh will use his spectral powers to give you a wee fright. You can then steady your nerves with a tasty pint afterwards.

With 3,000 interactions, over 1,200 reaction videos shared, and a 70% increase in visitors to the centre in the first couple of months, it’s fair to say the legend of Hugh Tennent started to spread far and wide.

Most importantly, Tennent’s visitor centre has become a favourite haunt for anyone who fancies a wee fright with their pint. Cheers Hugh!